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In the Insider Advice sessions, Adsterra experts break down challenging issues that our advertisers and publishers face. Each month we estimate the number of queries via chats, Skype, and emails and prepare a handy set of tips on one specific topic. This time our Head of CPA Aina is here to shed some light on ad creatives.

Hi everyone! I’m happy to open the series of posts based on your questions and concerns. Since BFCM and Christmas rush started, we have been getting loads of questions about visuals and ad copies. What I’m going to tell you about today is how you can apply simple practices to choose and tune your creatives. In other words, we will see how affiliates and advertisers can organize a flawless work on producing resultative visuals and copy for their adverts. Spoiler — it’s all about a set of actions, tests, and a bit of technology. So let’s go!

Aina S, Head of CPA at Adsterra

4 tips to help you find ideas for your creatives faster

  1. If you launch a campaign with Adsterra, never hesitate to ask your manager on what’s trending now in your segment. We monitor the market 24/7/365 and will stream you tons of insights in connection with agenda, post-COVID trends, etc.
  2. When working with a direct advertiser, always ask for high-resolution images and product profiles. CPA networks provide affiliates with useful image sources from advertisers. Join their public pages and chats and catch all useful info.
  3. Use helpful spy tools and creatives’ storages to find inspiration and nice marketing tricks. Adplexity spy tool selects the best-performing in-app, pop, push, and other creatives from many ad networks.
Adplexity Spy Tool streams highly effective creatives
Adplexity spy tool reveals highly effective creatives

One more example is AdMobiSpy. It tracks ads from over 180 countries on the largest ad networks and exchanges.

But remember. Each second, thousands of affiliates examine the very same creatives and ideas. So use those spy tools only to make up a concept or catch a couple of tricks, not to copy the visuals.

AdMobiSpy tool to track creatives
AdMobiSpy shows from the largest platforms

When searching for images of people,try to avoid this overused photo stock stuff. Sources with more or less natural photos can help you out there:  Unsplash, Pexels, Kaboompics and dozens of non-glossy photo assets.